Introduction to Design Strategy
About this module
Design strategy is all about experience, emotional insight, and narratives, built on a foundation of empathy. It’s designing for behavior over time instead of just a single moment in a static artifact. In this introduction to design strategy, I discuss the ins and outs of combining design and business, transcending reality, getting real about careers, and creating value for companies large and small. From Disney to Blackboard, learn about using design strategy to build iconic brands, products, services, and systems that users want and need.
Main topics covered
In this module, you'll learn about:
- What design strategy is, and how it plays a role in innovation
- The pillars of design strategy that form our course framework
Related resources
Course Contents
An overview of this course: how to leverage design in a transformative way
Design research is about spending time with real people and using their experiences as the center of influence for our designs—rather than shaping them based on technical and market trends.
Design research is about spending time with real people and using their experiences as the center of influence for our designs—rather than shaping them based on technical and market trends.
What is the most important part of design research? Recruiting participants!
You'll learn best practices for writing a discussion guide that not only prompts the type of information gathering you need, but also evangelizes your stakeholders and demonstrates the value of design research.
How to manage the complexities that come with working with other creative people.
How can we make sense of the data we've gathered from research? Themes get us started.
Research doesn’t tell us what to design. Insights are the bridge from research to innovation. You'll learn how to create those insight statements.
Many complex projects require visualizing workflows. Service Slices are a way to explore those flows; you'll learn how to create these models and visuals.
It’s important to take stakeholders on the research ride. In this video, you'll learn how to present research findings in an engaging and persuasive manner.
Design criteria are an effective way to move from research into design. In this video, you'll learn how to write a succinct problem statement and define the design criteria that lead to success.