Presenting Research Findings
About this module
Often, those with the most influence on our strategy are those who can spend the least time with users and customers. We have great stories from the field, and these can act as tools to bring our stakeholders along on the research ride. In this video, you'll learn how to present research findings in an engaging and persuasive manner.
Main topics covered
In this module, you'll learn about:
- Why it's important to present research data in a compelling manner
- How to use stories from the field to create an objetive framework for analysis
- How to present insights in order to drive a creative agenda
Related resources
Stories: The Way to Our Hearts and the Key to Design Strategy
Course Contents
An overview of this course: how to leverage design in a transformative way
Design research is about spending time with real people and using their experiences as the center of influence for our designs—rather than shaping them based on technical and market trends.
Design research is about spending time with real people and using their experiences as the center of influence for our designs—rather than shaping them based on technical and market trends.
What is the most important part of design research? Recruiting participants!
You'll learn best practices for writing a discussion guide that not only prompts the type of information gathering you need, but also evangelizes your stakeholders and demonstrates the value of design research.
How to manage the complexities that come with working with other creative people.
How can we make sense of the data we've gathered from research? Themes get us started.
Research doesn’t tell us what to design. Insights are the bridge from research to innovation. You'll learn how to create those insight statements.
Many complex projects require visualizing workflows. Service Slices are a way to explore those flows; you'll learn how to create these models and visuals.
It’s important to take stakeholders on the research ride. In this video, you'll learn how to present research findings in an engaging and persuasive manner.
Design criteria are an effective way to move from research into design. In this video, you'll learn how to write a succinct problem statement and define the design criteria that lead to success.